Time and place influence which media formats users select.
Learners gravitate to formats they enjoy—but also to formats that match their needs
at the time.
They are in their cars, in the gym, at work, or winding down the evening. Offer content in formats that work right then, such as a video in the office, an audio podcast while driving, or monograph in the evening. When all programs are in multiple formats, you appeal to preferences and flexibility.