Dr. Matthew Birnholz is Vice President and Medical Director for ReachMD. He is a member of the executive leadership team that directs and executes organizational strategic initiatives and is specifically responsible for all editorial strategy, content partnerships, and programming initiatives. Dr. Birnholz has overseen the creative development and production of over ten thousand radio and video programs targeting healthcare professionals, and he has launched over fifty specialty series brands that represent a broad spectrum of clinical and nonclinical fields. He also initiated ReachMD’s daily medical news service, which provides healthcare professionals with cutting-edge news curated from sources around the world.
During his tenure at ReachMD, Dr. Birnholz and his colleagues have received numerous accolades and awards, including MM&M’s Best Healthcare Professional Media Brand. He has also provided strategic content consulting to numerous Fortune 500 health care companies, academic institutions, peer-reviewed journals, and medical societies, such as the AMA Brand Advisory Executive Board for which he is a member. Interfacing between medical professionals, media experts, and healthcare executives, Dr. Birnholz specializes in envisioning and coordinating dynamic, relevant and informative content for the medical community.
Dr. Birnholz received his B.A. from Colby College and earned his M.D. from the Johns Hopkins University School of Medicine. He pursued clinical training in pediatrics at Children's Memorial Hospital in Chicago before joining the editorial leadership team at ReachMD.